# Paid Social Media Services That Convert Scrollers Into Customers **URL:** https://mettevo.com/ppc/paid-social **Updated:** 2026-09-15 > Unlock growth with expert Paid Social Media Services. Drive targeted traffic, boost conversions, and elevate brand presence across top social platforms. --- Facebook, Instagram, LinkedIn, and TikTok ad campaigns managed by specialists who optimize for revenue and pipeline — not likes, shares, or follower counts. - **$2M+** social ad spend managed - **4.9★** Clutch rating - **+280%** avg. ROAS improvement - **B2B + B2C** coverage ## Paid Social Media Services Across Every Platform That Matters Each platform has different audience behavior, ad formats, and bidding logic. We build native strategies for each — not one campaign copy-pasted across four channels. ### Facebook & Instagram Ads Conversion campaigns, catalog ads, lead forms, and retargeting funnels. Audience testing, creative rotation, and lookalike expansion managed weekly across Meta platforms. ### LinkedIn Ads Sponsored content, InMail, and lead gen forms targeting job titles, industries, and company sizes. Built for B2B pipeline — reaching decision-makers directly. ### TikTok Ads In-feed ads, Spark Ads, and [lead generation](https://mettevo.com/ppc/lead-generation) campaigns on the fastest-growing social platform. Native creative formats that match how users actually consume TikTok content. ### Retargeting & Remarketing Cross-platform retargeting for site visitors, cart abandoners, and past customers. Sequential messaging that moves prospects through your funnel instead of repeating the same ad. ### Creative Strategy & Testing Ad creative concepting, copywriting, and A/B testing. We test hooks, visuals, formats, and CTAs systematically to find what drives conversions, then scale the winners. ### Audience Strategy Custom audiences, lookalikes, interest stacking, and exclusion lists. We build audience segments based on your customer data, then expand reach without diluting quality. ## Our Paid Social Marketing Process in 5 Steps A structured, data-driven process that launches fast, tests continuously, and scales what works. ### 1. Account Review (audit) Existing campaigns, pixel setup, audience structure, and creative performance audited. Wasted spend and missed opportunities documented. ### 2. Plan & Build (strategy) Platform selection, audience segments, funnel structure, budget allocation, and creative briefs developed. You approve before launch. ### 3. Go Live (launch) Campaigns launched with verified pixel tracking, UTM parameters, and conversion events. Creative variants deployed for testing from day one. ### 4. Test & Scale (optimize) Weekly creative tests, bid adjustments, and audience refinement. We scale winning combinations and cut underperformers before they drain budget. ### 5. Results & Next Steps (report) Monthly reports with spend, CPL/CPA, ROAS, and creative performance. Strategy calls to review data and plan the next testing cycle. ## What Our Paid Social Media Marketing Delivered A paid social media advertising agency that reports on revenue impact, not engagement metrics. ### [Yodoggo](https://mettevo.com/projects/yodoggo) — Pet Ecommerce - **380%** ROAS - **+120%** New customer revenue Facebook and Instagram catalog ads with dynamic remarketing. Lookalike audiences built from top customers drove new acquisition while retargeting recovered abandoned carts. ### B2B SaaS Platform - **+65%** Demo requests - **-38%** Cost per lead LinkedIn Ads targeting VP and C-level marketing leaders at mid-market companies. Gated whitepaper campaigns, InMail sequences, and lead gen forms cut CPL by over a third. ### DTC Wellness Brand - **+210%** Online revenue - **4.2x** ROAS TikTok and Instagram Reels campaigns with UGC-style creative. Testing 15+ hooks per month identified 3 winning formats that scaled to $50K+ monthly spend profitably. ## Spending on Social Ads Without Seeing Returns? Get a free paid social audit. We'll review your account structure, creative, and targeting — then show you exactly where budget is being wasted and how to fix it. ## What Sets Our Paid Marketing Service Apart Most agencies boost posts and call it paid social media advertising services. We build full-funnel campaigns with audience strategy, creative testing, and revenue tracking. ### Revenue, Not Vanity We optimize for conversions, ROAS, and pipeline value. Likes and reach are nice — but they don't pay your bills. Every decision ties back to business outcomes. ### Creative Testing Engine We test hooks, visuals, formats, and CTAs systematically every week. Winning creatives get scaled, losers get replaced. No set-it-and-forget-it campaigns. ### Full-Funnel Strategy Awareness, consideration, and conversion campaigns running in parallel. Retargeting sequences move prospects through the funnel instead of hitting cold audiences repeatedly. ### No Long-Term Contracts Month-to-month engagements. We keep your business with performance, not paperwork. If our paid social marketing isn't delivering, you're free to leave. ## Social Channels We Manage Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, YouTube Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics 4, Looker Studio, Triple Whale ## Common Questions About Paid Social Media Services ### How much does paid social management cost? Management fees start at $1,500/month for single-platform campaigns. Multi-platform programs with creative testing and retargeting run $3,000–$6,000/month. Ad spend is separate and paid directly to the platforms. We quote after the account audit. ### Which platform is best for my business? It depends on your audience. Facebook and Instagram work well for B2C and ecommerce. LinkedIn is best for B2B targeting by job title and industry. TikTok drives strong results for DTC brands targeting younger demographics. We recommend based on your data, not platform preference. ### How quickly will I see results from paid social? First data comes in within days of launch. Meaningful optimization — lower CPAs, proven creative winners — typically takes 3–6 weeks as we gather enough data for confident decisions. Most clients see strong performance within 2 months. ### Do you create the ad creatives? We handle ad copywriting, creative direction, and A/B testing. For video and UGC production, we can work with your internal team or connect you with our creative partners. Static image ads and carousel designs are included in management. ### Can you run paid social alongside our PPC and SEO? Absolutely — and it works better together. Paid social builds awareness, PPC captures high-intent searches, and SEO drives long-term organic traffic. We coordinate all three channels under one strategy for compounding returns. ## Ready to Turn Social Ads Into Revenue? Tell us about your audience and goals. Free paid social audit and proposal within 48 hours.