# PPC Consulting Services That Fix Wasted Spend and Scale What Works **URL:** https://mettevo.com/ppc/ppc-consulting **Updated:** 2026-09-15 > Unlock superior ROI with our expert PPC consulting services. Tailored strategies, data-driven insights, and optimization for maximum performance. --- Whether you manage campaigns in-house or need a second opinion on your agency's work — our PPC consultants audit, advise, and help you get more revenue from every ad dollar. - **$5M+** ad spend audited - **4.9★** Clutch rating - **-35%** avg. wasted spend cut - **Google Partner** certified ## PPC Consulting Services for Every Situation From one-time account audits to ongoing strategic advisory — we meet you where you are and give you the clarity your campaigns need to perform. ### PPC Account Audit Full review of campaign structure, keyword performance, wasted spend, Quality Scores, conversion tracking, and landing page alignment. You get a prioritized fix list with projected impact. ### Consulting Management PPC Ongoing strategic advisory for in-house teams: monthly reviews, optimization recommendations, bid strategy guidance, and performance benchmarking against industry standards. ### PPC Strategy Development Campaign architecture, keyword strategy, audience segmentation, budget allocation, and KPI framework built from scratch for new accounts or account rebuilds. ### PPC Ecommerce Consulting Shopping feed audits, Performance Max strategy, ROAS benchmarking, and product segmentation guidance for Shopify, WooCommerce, and Magento stores. ### PPC Marketing Consulting Cross-channel advisory covering Google Ads, Microsoft Ads, and [paid social](https://mettevo.com/ppc/paid-social). We help you allocate budget where it generates the highest return across all paid channels. ### Agency Performance Review Independent review of your current agency's PPC work: are they spending wisely? Is the structure sound? Are results where they should be? Honest, unbiased assessment. ## Our PPC Consultation Process in 5 Steps A structured engagement that delivers actionable insights, not generic recommendations your team can't execute. ### 1. Goals & Context (discovery) We learn your business model, margins, sales cycle, and current PPC setup. Every recommendation will be tailored to your specific situation. ### 2. Deep Account Review (audit) Campaign structure, keywords, negatives, audiences, ad copy, Quality Scores, tracking, and spend patterns analyzed against best practices. ### 3. Findings & Priorities (diagnose) Issues ranked by revenue impact. You see exactly where money is being wasted and which fixes will move the needle fastest. ### 4. Action Plan (recommend) Detailed roadmap with specific changes: restructure proposals, keyword additions, negative lists, bid strategies, and landing page improvements. ### 5. Implement & Advise (support) We can implement changes directly or guide your team through execution. Monthly check-ins ensure fixes stick and performance keeps improving. ## What Our PPC Management Consultation Delivered Consulting engagements that found hidden waste, unlocked new revenue, and gave teams the clarity to scale profitably. ### B2B SaaS — In-House Team - **-42%** Wasted spend - **+65%** Demo requests Account audit revealed $18K/month in spend on irrelevant queries. Negative keyword expansion, campaign restructuring, and bid strategy overhaul recovered budget and doubled pipeline. ### Ecommerce Store — Agency Review - **+180%** ROAS - **-28%** CPA Independent audit of existing agency's campaigns. Found poor product segmentation, missing conversion tracking, and no remarketing. After implementing our recommendations, ROAS nearly tripled. ### [CharterJetsInc](https://mettevo.com/projects/charter-jets-inc) — Aviation - **+240%** Quote requests - **-35%** Cost per lead PPC consulting engagement for a luxury service brand. Keyword refinement, landing page recommendations, and audience restructuring tripled leads while cutting cost per acquisition. ## Not Sure If Your PPC Is Working? Book a free PPC consultation. We'll review your account, identify the biggest opportunities, and tell you exactly what to fix first — no commitment required. ## What Sets Our PPC Consulting Apart We're not selling you management — we're giving you clarity. Whether you implement our recommendations in-house or ask us to execute, the insights are yours to keep. ### Unbiased Assessment We review your campaigns objectively. If your current setup is working, we'll say so. If your agency is underperforming, we'll show you the data. No upselling agenda. ### Actionable, Not Generic Every recommendation comes with specific steps, expected impact, and implementation priority. Your team can execute immediately without further interpretation. ### Google Partner Certified Our consultants hold active Google Ads certifications with access to platform betas, performance insights, and dedicated Google support channels. ### Flexible Engagement One-time audits, monthly advisory, or full PPC consulting services retainers — you choose the level of involvement that fits your team and budget. ## Channels We Consult On Google Ads, Google Shopping, Performance Max, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Google Merchant Center, Google Analytics 4, Looker Studio ## Common Questions About PPC Consulting ### What's the difference between PPC consulting and PPC management? PPC management means we run your campaigns day to day. PPC consulting means we audit, advise, and guide — either your in-house team or your existing agency implements the changes. Some clients start with consulting and move to management; others prefer ongoing advisory only. ### How much does PPC consulting cost? One-time account audits start at $1,000. Monthly advisory retainers run $1,500–$4,000/month depending on account complexity and number of platforms. PPC ecommerce consulting with product feed review may be at the higher end. We quote after a discovery call. ### Can you audit campaigns my current agency runs? Yes. About half of our consulting clients come to us for an independent second opinion on their agency's work. We review the account objectively and report findings directly to you — with full data transparency. ### How long does a PPC audit take? A standard audit takes 5–7 business days. Larger accounts with multiple platforms and hundreds of campaigns may take 7–10 days. You receive a detailed report with prioritized recommendations and a walkthrough call to discuss findings. ### Do you implement the changes or just advise? Both options are available. We can deliver recommendations for your team to execute, or we can implement changes directly in your account. Many clients prefer a hybrid: we handle complex restructuring while their team manages day-to-day optimizations based on our guidance. ## Ready for an Honest Look at Your PPC Performance? Tell us about your campaigns. Free PPC consultation and audit proposal within 48 hours.