# Tatiana Kulish — Head of Copywriting | Mettevo

**URL:** https://mettevo.com/team/tatiana-kulish  
**Updated:** 2026-07-23

> Turning dry facts into captivating narratives - and leading the team that turns those narratives into search rankings, conversions, and trust.

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**Role:** Head of Copywriting  
**Focus:** Compelling copy · SEO content · Brand voice · Editorial leadership

## From Staff Writer to Department Head - by Doing the Work, Then Leading It

Tatiana is an experienced copywriting specialist who has grown from staff writer to department head - the kind of trajectory that comes from consistently delivering work clients keep asking for, and earning the next responsibility.

Her passion lies in crafting compelling and effective texts - transforming dry facts into captivating narratives that resonate with the target audience. The brief might be technical SEO content, a B2B service page, a long-form blog article, or marketing copy for a campaign launch - Tatiana’s job is to make every one of them readable, memorable, and persuasive.

Her academic foundation in translation (English & French) from Taras Shevchenko National University of Kyiv shapes how she works today: with an obsessive ear for nuance, register, and the way meaning shifts between languages and audiences. That sensitivity is exactly what brand voice work demands - and exactly what generic AI-generated copy still can’t replicate.

## Highlights

- **3** — Working languages - Ukrainian, English, French
- **Lead** — Manages Mettevo’s full copywriting team
- **100%** — Original copy - voice-matched, brief-aligned, edited

## Inside the Copywriting Department

Tatiana leads the team that produces every piece of written content shipped under the Mettevo name - for clients across industries, in multiple tones, at the quality bar a head of department is responsible for.

### Compelling, Engaging Copy

Writes and oversees the writing of texts that earn attention and drive action - service pages, landing pages, email campaigns, blog articles, social copy. Every paragraph has a job. Every word earns its place.

### Editing & Proofreading

Reviews every piece of copy before it leaves the department. Flags weak openings, vague claims, redundant phrasing, and tonal mismatches. The reason Mettevo’s content reads polished - not just published.

### Classical SEO Optimization

Integrates SEO seamlessly into the writing process - keyword incorporation, semantic structure, headings, internal links, meta descriptions. Search-friendly copy that still reads like it was written for humans, because it was.

### Brand Voice Adaptation

Adapts tone of voice for each client - formal, conversational, technical, playful, authoritative. A medical practice doesn’t sound like a fintech, and a fintech doesn’t sound like a SaaS startup. Tatiana makes sure every brand sounds exactly like itself.

### Copywriting Team Management

Manages the full copywriting team - hiring, briefing, reviewing, mentoring. Builds the editorial standards that scale across writers, so quality stays consistent whether one article or fifty are shipped this month.

### Cross-Project Editorial Strategy

Oversees diverse projects spanning marketing materials, blog content, expert articles, and SEO programs. Brings editorial cohesion across deliverables so each client’s content reads like a single voice - not five different freelancers.

## Skills & Specialties

- Compelling Copywriting
- SEO Content Writing
- Brand Voice Development
- Editing & Proofreading
- Editorial Leadership
- Team Management
- Multilingual Editorial
- Content Strategy

## Connect

- LinkedIn: https://ua.linkedin.com/in/tatiana-kulish-702554270

Part of the Mettevo team — https://mettevo.com/our-team