# Volodymyr Romanovskyi — Technical WordPress Lead · WooCommerce & Performance | Mettevo

**URL:** https://mettevo.com/team/volodymyr-romanovskyi  
**Updated:** 2026-07-31

> Leading WordPress builds from architecture to launch — custom code, reliable performance, and practical solutions for the problems that stand between a website and its business goals.

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**Role:** Technical WordPress Lead · WooCommerce & Performance  
**Focus:** WordPress · WooCommerce · PHP · Custom Themes & Plugins · Website Speed Optimization · Technical SEO

## Technical WordPress Leadership Built on Hands-On Development

Volodymyr is a Technical WordPress Lead with 5+ years of hands-on development experience across custom websites, content platforms, and WooCommerce stores. His work covers the full WordPress lifecycle: architecture, custom theme and plugin development, third-party integrations, performance optimization, troubleshooting, and long-term support.

He combines deep knowledge of PHP, HTML, CSS, JavaScript, jQuery, AJAX, ACF, and Gutenberg with the practical judgment needed to choose the right solution for each project. When an existing plugin is sufficient, he configures it cleanly. When it is not, he builds the missing functionality without unnecessary complexity.

Since joining Mettevo in December 2021, Volodymyr has led and delivered WordPress projects of very different scales — from focused content sites to online stores. His priority is consistent: stable code, fast loading on desktop and mobile, clear implementation for the next developer, and a website that supports the client’s commercial goals.

## Highlights

- **5+ yrs** — WordPress development experience
- **4+ yrs** — Building WordPress projects at Mettevo
- **90+** — Desktop and mobile performance target
- **Full-cycle** — Architecture, development, optimization, support

## Inside Technical WordPress, WooCommerce & Website Performance

Volodymyr owns the technical WordPress layer of Mettevo projects — the architecture, custom code, WooCommerce functionality, performance work, and ongoing maintenance that turn a design into a stable production website.

### Technical WordPress Architecture

Plans scalable WordPress builds, chooses the right theme and plugin architecture, and keeps custom code organized for long-term maintenance. Leads technical decisions from initial requirements through production launch.

### Custom Theme & Gutenberg Development

Builds responsive custom themes using PHP, HTML5, CSS3, SCSS, JavaScript, ACF, and flexible Gutenberg content blocks. Gives editors practical control without sacrificing front-end performance or code quality.

### Plugin Development & Integrations

Creates and customizes WordPress plugins, connects third-party APIs, and configures external services. Uses clean extension points and custom code to solve requirements that off-the-shelf plugins cannot handle safely.

### WooCommerce Development

Develops WooCommerce stores from the ground up, including custom storefront functionality, theme integration, checkout-related changes, and supporting plugins. Covers e-commerce development specifically through the WordPress and WooCommerce ecosystem.

### Website Speed Optimization

Optimizes asset loading, scripts, styles, images, themes, and plugins to improve performance across desktop and mobile. Targets 90+ PageSpeed results where the project architecture and hosting environment allow it.

### Maintenance, Debugging & Technical SEO

Diagnoses coding problems across themes and plugins, fixes production issues, improves existing functionality, and provides ongoing website maintenance. Implements technical SEO tasks such as crawl-ready markup, redirects, metadata support, performance fixes, and developer-side search requirements.

## Skills & Specialties

- Technical WordPress Leadership
- Custom WordPress Development
- WooCommerce Development
- Custom Theme Development
- Plugin Development & Customization
- Website Maintenance & Support
- Website Speed Optimization
- Core Web Vitals
- Technical SEO Implementation
- API Integration
- Gutenberg & ACF
- PHP Development
- HTML5 & CSS3
- SCSS / SASS
- JavaScript, jQuery & AJAX
- Gulp, Webpack & NPM
- Bug Fixing & Troubleshooting
- Responsive Development

Part of the Mettevo team — https://mettevo.com/our-team