Tatiana Kulish
Head of Copywriting
Turning dry facts into captivating narratives - and leading the team that turns those narratives into search rankings, conversions, and trust.
From Staff Writer to Department Head - by Doing the Work, Then Leading It
Tatiana is an experienced copywriting specialist who has grown from staff writer to department head - the kind of trajectory that comes from consistently delivering work clients keep asking for, and earning the next responsibility.
Her passion lies in crafting compelling and effective texts - transforming dry facts into captivating narratives that resonate with the target audience. The brief might be technical SEO content, a B2B service page, a long-form blog article, or marketing copy for a campaign launch - Tatiana’s job is to make every one of them readable, memorable, and persuasive.
Her academic foundation in translation (English & French) from Taras Shevchenko National University of Kyiv shapes how she works today: with an obsessive ear for nuance, register, and the way meaning shifts between languages and audiences. That sensitivity is exactly what brand voice work demands - and exactly what generic AI-generated copy still can’t replicate.
What Defines Tatiana’s Work
3
Working languages - Ukrainian, English, French
Lead
Manages Mettevo’s full copywriting team
100%
Original copy - voice-matched, brief-aligned, edited
Inside the Copywriting Department
Tatiana leads the team that produces every piece of written content shipped under the Mettevo name - for clients across industries, in multiple tones, at the quality bar a head of department is responsible for.
Compelling, Engaging Copy
Writes and oversees the writing of texts that earn attention and drive action - service pages, landing pages, email campaigns, blog articles, social copy. Every paragraph has a job. Every word earns its place.
Editing & Proofreading
Reviews every piece of copy before it leaves the department. Flags weak openings, vague claims, redundant phrasing, and tonal mismatches. The reason Mettevo’s content reads polished - not just published.
Classical SEO Optimization
Integrates SEO seamlessly into the writing process - keyword incorporation, semantic structure, headings, internal links, meta descriptions. Search-friendly copy that still reads like it was written for humans, because it was.
Brand Voice Adaptation
Adapts tone of voice for each client - formal, conversational, technical, playful, authoritative. A medical practice doesn’t sound like a fintech, and a fintech doesn’t sound like a SaaS startup. Tatiana makes sure every brand sounds exactly like itself.
Copywriting Team Management
Manages the full copywriting team - hiring, briefing, reviewing, mentoring. Builds the editorial standards that scale across writers, so quality stays consistent whether one article or fifty are shipped this month.
Cross-Project Editorial Strategy
Oversees diverse projects spanning marketing materials, blog content, expert articles, and SEO programs. Brings editorial cohesion across deliverables so each client’s content reads like a single voice - not five different freelancers.
Skills & Specialties
- Compelling Copywriting
- SEO Content Writing
- Brand Voice Development
- Editing & Proofreading
- Editorial Leadership
- Team Management
- Multilingual Editorial
- Content Strategy