(The example of informational search intent. Typing the search query “what is seo”, a user wants to learn what “SEO” abbreviation refers to)
Web pages with informational search intent can include a wide range of topics such as how-to guides, definitions, explanations, reviews, comparisons, listicles and other materials, which can be treated as an information source by a user.
Users with informational search intentions are a precious traffic source for all types of websites since blogging is the most available and, likely, the cheapest form of content marketing. Doesn’t matter if you are just running an affiliate blog or running a blog for an e-commerce website – targeting informational search intent lets you increase your website’s organic traffic, make information searchers aware of your brand, build credibility and increase conversions by getting leading positions in a specific informational field via providing searchers with informative, educational and helpful content on a specific topic.
All in all, informational search intent is a universal type of search intention which means basically any website can benefit from it. Any website type can receive valuable and relevant organic traffic by providing users with informative, educational, and helpful content on a specific topic.
- Navigational search intent
By the “navigational” type of search intent is meant that a user is looking for a specific website or webpage quickly that he’s already known about or at least heard of. This keyword intent can be easily recognized by branded words or company names in a query such as "Mettevo" or "YouTube".
